In our fast changing, Search Engine Optimized world, it’s vital that companies stay in touch with the latest SEO practices to continue to build their brand online. Let’s see how SEO has changed this year and how to assess whether your business is remaining up-to-date.
Following is a list of 5 new SEO trends:
Firstly go mobile. Having a site optimized for mobiles will offer more SEO value than ever. Google provides more value to sites that are mobile-friendly. Through making a company’s online presence more impressive as well as enhancing its website’s SEO value; a good “responsive design” will be able to help a website stay ahead of its competitors.
- Mobile Search
According to a study conducted by Google, the queries from smartphones and tablets worldwide increased 80% year over year in 2012. Keeping that in mind, it has now become extremely necessary for website owners to update their strategies to cope up with the high number of mobile searches being conducted every day. The only way to keep up with this trend is to prepare the websites for mobile searches and to include the use of mobile specific web formatting.
Social media is more significant than ever. Even though the fame of your business’s content on social media will not straightaway affect overall rankings, but having positive social signals does benefit Search Engine Optimization. This is mainly correct in the case of Google Plus, where content is more expected to be higher in a person’s search result, if it is in your circle on Google Plus.
- Google +
Google+ might not be such a trending social networking site, but it is one of the most important “emerging trends” in SEO. Google Plus. This offers more value than only facilitating your content rank higher in SERPs for the people who have you in their circles. This is mainly correct if your business distributes loads of thought-provoking content on a regular basis. Right use of Google authorship adds a good author visual that Google pulls from Google Plus — intensely enhancing click-through rates for content containing the image.
Twitter is a social networking website like many others but its biggest advantage is its use for link building. Businesses can easily tweet their message and website on twitter. It is an easy way to attract genuine potential customers as the people who click on your link will already be interested in you (because of your description in the tweet). Apart from that, you can make your tweets re-tweetable and ask people to re-tweet (RT) them. As soon as your followers retweet them, their followers will see it and they might click on your link and re-tweet your tweet as well. Another way that you can get people talking about your company on twitter is to add a “tweet this” icon on your website thus enabling visitors to share your page.
With its recent algorithm changes, Google has taken some major steps to ensure that the results provided to the users are of good quality. Hence, all the websites that contain repeated, irrelevant material are now suffering. Your material needs to be original and informative. Due to these changes, businesses now have to make sure that they update their websites regularly in order to convince Google that their material consists of a backlog of accurate content and provides value to the users.
- Conversion Rate Optimization
Since everyone wants conversions and not just traffic, CRO has become a very trending topic in the SEO world lately. By optimizing a website such that it provides an overall enhanced yet effortless experience to the users, can greatly increase conversion rates. Due to the increased conversion rates of a website, search engines will be able to rank them better than the websites that only get search traffic.
Content is king. High-quality text will always offer decent Search Engine Optimization value for your brand. Even though several people hear content and automatically visualize blogs or whitepapers, but there are other components like videos as well as infographics that can be used excellently while earning high levels of engagement and adding SEO value.
Be a good neighbor. Even though getting quality inbound links has always been a major focus for SEO experts, the practice has at times hampered branding efforts. Just keep in mind; both link building as well as effective branding should go well with one another to make the most of benefits. Making use of proactive PR to increase awareness of your website is a vital part of highlighting SEO presence and brand image.
Trends have been constantly changing in the SEO world and therefore it is becoming extremely important for website owners to familiarize themselves with the latest trends.