Digital technologies never stop evolving, and it is imperative for both service providers and enterprises to leverage Marketing with digital technology to stay relevant and ahead of the curve. Service providers must become domain experts who develop and design solutions as well as run their clients’ business operations. They must also be aware of the nature of change, the business context, as well as the nature of disruption in the client ecosystem. They must leverage their knowledge of the customer, business environment, industry dynamics, and the customer value chain to make a difference.

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