Search engine optimization, in a way, is a constant fight for visibility, in which every brand struggles to be more visible than its competitors. The SEO experts and digital marketers undyingly keep analyzing and calculating algorithms of search engines, responsible for a website’s top ranking thus, no wonder, they keep the search engines’ liking and disliking ahead of their partners’. But yes the connection here is slightly missed, as, here too, the chain ends at humans. So does that mean they should ignore search engine and keep the human in focus while planning their optimization strategies? No, the slight connection which is missing is the one which shows that search engine optimizes for human and this is the “human” who is directly/indirectly holding the strings of search engine’s functionality. And this slightly missing part of the chain has hoodwinked even expert SEO professionals to invest huge efforts in optimizing their website keeping only Search-Engines in focus and being left with no clue of what went wrong.
Right Use of The Top SEO Tools To Conquer Users As Well As Search Engines
Content: Create For Human, Optimize For Engine
The content is first and foremost created for the humans and not the search engines. It should be unique, informative and useful for the readers; but at the same time, it should also be optimized rightly for the search engines because there’s certainly no use of writing an excellent content when it cannot be found on the web.
Know the required keywords or phrases and formulate a great content that does not seem stuffed for search engines. Keep searching and using the keyword prowess to optimize for the web while creating an extraordinary content for the humans.
The next SEO tool is the URL
Using shorter URLs for the site instead of the long and complicated ones not only disinterest the users but also displease the Google Penguin. According to the study reports by Backlinko, after 5 words, Google weakens the emphasis on words, thereby, reducing your URL’s strength. Short URLs inclusive of the keywords tend to increase your ranking by letting Google understand your topic better.
Using clear, concise and readable URLs for each page not only pleases the Google Penguin but also interests the human brain into clicking it. You can target both – higher rank on search engine result pages as well as increased CTR, just by keeping a short and user-friendly URL.
Links: That Serve Right
Linking the site internally as well as externally is one of the top optimizing strategies used by SEO experts. But instead of linking your content to low authority sites, promotional pages or sites with no information, you should start linking them to other pages of your own website or those of high ranking that have a treasure of useful information for the users.
Google has its own smart parameters and can easily filter out the authority links from the pool of bad ones. Moreover, you should ponder whether the link is informative enough for the user to click on it or would your linking efforts go in vain.
Images: That Attract Both
While your content must enlighten the mind of the user, it should also serve the purpose of pleasing the eyes. Add aesthetic beauty to your content by inserting images that attract them and give the much-needed break from the inked words. However, did you know that the images you insert should not just be for the reader’s eye or page’s aesthetic beauty; it should also be catering to the needs of the search engines.
Optimize the image by giving it a filename, an ALT Text and image sitemaps to increase your rankings while simultaneously pleasing the human eye.
Navigable: Both for Spider and Human
Having a good site structure ensures easy navigation for the users. It would offer a better user experience by satisfying the human mind that is always craving for cognitive equilibrium. This way they would stay longer thus increasing your SERP ranking by improving the dwell time and CTR.
When you have a well-structured content, it not only offers site links but also enables the web crawlers or spiders to access and index your content. Use HTML or CSS while creating navigation for your site to offer a good structure and strong SEO foundation.
Don’t Miss Out On These Timeless Tips for the Perfect Optimization
Beyond trends, technologies and search engine updates here are some things you need to take stock of in order to have an ever-flourishing relationship with search engine and users.
Website Speed: Speed has always been a parameter for humans to engage or disengage with a website, and it is increasing with every passing second. Increase your page loading speed to keep the users engaged and not lag behind in the long haul.
Keyword Usage: While earlier search engine optimization was nothing more than keyword stuffing, now Google, which understands what appeals the human mind, has started giving low ranking to sites with heavy keyword usage.
Intuitive UI: While having an intuitive user interface has always been an important factor in keeping the users engaged, it is also important to keep in mind that the Google Hummingbird, Panda, and Penguin can weed out your site if they don’t find it as per the set UI design standards.
Catchy CTAs: The CTA buttons should be creative, highlighted and clear to engage the user. While CTAs are important to get your user into performing the required action, they are also very important for the overall optimization.
Responsive Design: The world of technology is an ever evolving world, from desktops to laptops to tablets to phablets and to mobiles; digitization has changed the entire scenario. If your web page is not responsive to fit any and every screen then you may be disengaging a large share of users.
Today a web page has to be well-optimized for users as well as search engines and the entire game is to understand how to do it right in one go to fetch a top spot in the race of SERP ranking.