All of us are living two-lives in today’s age; one in the real world and the other in the virtual world. As an Online Marketing Company, we’ve got a keen grasp of the gold mine that the Digital World is and the wonders that it can work for our clients.
We take the technical know-how and add a creative twist to it; the right cocktail to give your consumers a high.
Let’s now drill down into the key tactics and marketing technology within each of these tactics which will be important in Digital Marketing.
- Context Marketing Trends
Content marketing was in the top 3 till mid-2016. But from the last sometime, context marketing is has gained a considerable importance over content marketing. So there is a need to focus a lot on how to create an integrated context marketing strategy.
- Mobile Marketing
With increasing mobile usage and the Big G’s (Google) mobile first mantra, most of businesses have started focusing on mobile responsive website design. With leads to increase in mobile advertising, mobile website development and mobile apps development. Also, using mobile optimizes images and videos are the essential elements of modern website design.
- Social Media
In 2017 business trends, you might start noticing more “buy” buttons on social media, allowing shoppers to buy directly from social networks rather than going to a separate e-commerce site. This functionality already exists on many social platforms including Facebook, Pinterest, Twitter, and YouTube. This is expected to gain more popularity in upcoming times.
- Video Marketing
Video marketing has been immensely popular for the past few years, but now marketers aren’t using just any type of video. One of the reasons this will be among the 2017 digital marketing trends is that people are engaging more through videos, especially on social sites.
Now that you are aware of these trends, it’s time to map a fresh digital marketing strategy for this year. At Devraj Infosys, as an advanced digital marketing company in Vadodara-Gujarat, we have developed a strong client base through our customized digital marketing strategies. We believe that each business has different goals and hence deserve a tailored approach; whether you choose digital marketing services or website design and development services.