The most common question in relation to Google is: “How do I increase my PageRank on major Search Engine? Before we go into answering this question, it is important to take into consideration what PageRank is, how it is calculated, and what it means for your site.

Targeting relevant Long tail Phrases is Much More Useful. Google PageRank, based on a scale of 0 to 10, is the means by which Google ranks the worth of particular site. There is something that we like to make clear to business owners about what PageRank we are actually writing about in this article.

We will be discussing the real PageRank. Theoretically, a site with a PageRank of 8 is generally of more use to the average visitor than a site with a PageRank of 3. Accordingly, sites with a higher PageRank rank higher in the Google search results for a given keyword than those with a lower PageRank. The goal of google’s search results is to provide the user with the most trustworthy sites that include the particular keyword phrase they have entered into the search field.  However, this is not always the case.  Focus on the long tails.


PageRank is calculated based almost entirely upon two factors: how many other sites link to your site, and the PageRank of those sites that link to you.  Ideally, you want a lot of sites with a high PageRank to link to your site. It’s called PageRank not Website Rank.

PageRank is a page specific metric instead of site specific, so a site might have a certain PageRank for its home page, and a different PageRank for the page it links to you from. Getting many low or zero PageRank sites to link to your site won’t do you much good. So, in a sense, Google is capable of recognizing whether your site hangs out with a good crowd or a bad crowd by what kind of sites link to yours.

It is much better to get a few sites (preferably a. ORG or.EDU) with a high PageRank to link to yours than a bunch of sites with low or zero PageRank. PageRank is believed to be calculated on a logarithmic scale. What this roughly means is that the difference between PR4 and PR5 is likely 5-10 times than the difference between PR3 and PR4.

PageRank is crucially important because it determines, in part, in what order your website will show up in Google’s results. Besides the PageRank, the other factor is largely website content – i.e. What your site actually contains, what keyword and keyword phrases are present in your text and how often they appear. If two sites have basically the same content, cover the same topic, and have the same keyword saturation (the percentage of keywords in the entire text), then the one with the higher PageRank will almost always come out on top. Now for ways to improve your PageRank legally and fairly:

Build quality websites.

If you construct a website that is useful to your visitors and has something original to contribute, other webmasters will recognize this and will want to link to your site. Some of the best websites out there that are meaningful with lots of useful and original content also have thousands upon thousands of good inbound links.  No one wants to link to a site that is poorly constructed or fails to offer any original or useful information or service.  Simply put, the better your site is, the more links you will get, the more visitors will visit your site, and the higher the PageRank you will receive which will bring you more visitors.

Actively seek out healthy link partnerships

It usually isn’t enough simply to build a good site and wait around for someone to notice. Contacting certain business owners with similar websites in an attempt to partner and link to each other is a good idea – if you do it right. When we say partnerships we actually mean real partnerships.

Since Google calculates PageRank based upon the PageRank of the sites page linking to yours, this is of significant consequence to your site. This can be hard work, but, we believe that it is indeed a worthwhile endeavour for those serious about improving their PageRank. Focus on quality not quantity.

Stay clear of “link farms,” fake SEO and low-ranking websites.

If you pay some company to submit your site to free-for-all pages, don’t expect to get your money’s worth. Getting a link to your site on thousands of low quality, low-ranking websites can actually decrease your PageRank, and overall standing with Google. Google’s ranking mechanism will be able to detect that your site is listed on so many of these undesirable pages. Instead, spend your time submitting to credible directories and exchanging links with other relevant sites. The process can be time-consuming, but it is the only way to generate safe, site-specific traffic.

Become an expert in your industry.

You should know your business better than anyone else.  Hire professional content writers that work with over the long term to figure out what your potential customer’s problems or issues are. Create content that answers these pain points in some way or another, usually blogs are a great place to not be overly sales or promotional, but instead this can be helpful tips that add value others online.  Embrace using social networks like LinkedIn and Google+ to engage with others.

Business owner’s online marketing and SEO are not a project; they are a full time job and must be treated with respect. We realize that these suggestions and strategies offer no silver bullet to increasing your Google PageRank.  However, they are time-tested methods of truly increasing your PageRank over time.  If you are committed to the task, and have created a useful website, there is no reason why you cannot significantly raise the PageRank of your site.

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