When you are about to get your website design done professionally, you need strong focus on user experience. User experience is an umbrella term that covers everything user-friendly on a website from user interface to functionality of the website. The reason why there is so much focus on user experience in today’s websites is because the longer a visitor stays on a website the better this website ranks on search results. Google considers the time spent by website visitors on a web page as one of its metrics to rank that web page. So when you are getting your website up, here are the 5 UX/UI elements you need to discuss with your designer.
The Website Needs to Look Neat
The first thing a user expects from a website is neatness in its design. Even if your business requires a lot of information to be put on the website, you have to find a way to put it neatly. Too much information looks like clutter and the user is not able to focus on anything. This distraction leads to increasing page abandoning rates and lower conversions for e-commerce websites. The most professional website designers know how to make use of the white space on the website and where to put the information to avoid making it look like clutter.
The Website Needs to Load Faster
As time passes and internet speeds become faster, people are becoming more and more impatient with their internet experience. People want websites to open instantly as soon as they press enter. The more notable thing here is that there are websites that open just as fast as the users want them to open. Among those websites, if your website opens slowly and takes time in loading all its elements, you will see a lot of visitors abandoning it. Whether it’s the coding of the website or the requirements of the plugins, your web designer will have to ensure they are used efficiently and that the website loads fast.
Pages Should Be Intuitively Linked
The journey from one page to another for a user on your website should be smooth. Users like to see a lot of stuff on the website before they make a purchase. A customer who is looking for a cheap treadmill will not hold back from having a look at some expensive options as well. While looking at these treadmills, the customer might move from page to page. Now, when the visitor finally wants to return to the main page, they should be able to do that easily. This is done by introducing breadcrumbs on the website. You can also introduce the search feature to make things even easier.
The Website Needs to Look Good on Mobile
In the world that you are living, you can’t ignore the mobile users. They are increasing day by day and today there are more mobile users using internet from their devices than there are desktop users using internet from theirs. Not to mention, local search and conversions are much better on mobile devices. But if your website does not fit a mobile device’s screen, you are at a big disadvantage. Go for responsive website design or have a mobile website built separately for this purpose.
Your Website Should Have Variety of Content
This is also an important aspect of modern website design. Rich media content is being used today to get visitors’ attention and tell them a story on the website. Videos are being integrated in the background of home pages to not only get visitors’ attention but also clarify the message and vision of the business. Rich media content should never be overdone but moderate use of it definitely has some great benefits.